Organizing a Successful Petition Campaign

Publishing a petition is only the beginning. Organizing means finding and elevating your organization’s “hidden” leaders to drive growth on a massive peer-to-peer scale.

The internet makes it possible for literally anyone to publish a petition and spread it on social media, but there’s a big difference between just publishing a petition and actually organizing a successful petition campaign. The critical distinction is that the organizing approach harnesses rich engagement data about your leaders (who’s sharing the petition; who’s recruiting peers to sign it) to drive more action from more people.