TERMS OF REFERENCE FOR CONSULTANCY
Communication and Outreach Consultant
“WE-Account!” I4C Social Innovation Challenge (SIC) 2018
Local Ideas that Go Pan-African!
Innovation for Change (I4C) is a global network of people and organizations who want to connect, partner and learn together to find positive approaches to overcome the closing of civic space and restrictions to basic freedoms of assembly, association and speech. It is a community-led network inspired by ideas, methods, and technologies from across sectors, to create solutions that drive positive social change. It works on advocacy, research, network building, education and training, fundraising, digital literacy and technology development.
Its six connected Regional Hubs are growing in both physical and online spaces across Sub-Saharan Africa (Hub Afrique), North Africa, Central Asia, East Asia, South Asia, Latin America and the Caribbean (LAC), Middle East (MENA), and the Pacific. A seventh Helper Hub is co-facilitated by Counterpart International and CIVICUS to support project implementation and drive innovation across the entire network.
Innovation for Change (I4C) Hub Afrique
The mission of Hub Afrique is to protect, respond, strengthen, expand and recover civil society space across Sub-Saharan Africa. The Hub was launched in November 2017 in Pretoria, South Africa and was conceived to support civil society, movements, and human rights defenders with cutting edge and responsive technical services. The Hub is managed by a Secretariat based in Nairobi, Kenya.
The WE-Account Social Innovation Challenge
Innovation for Change (I4C) Africa Hub is launching the WE-Account Social Innovation Challenge (SIC) aimed at supporting the top five most innovative ideas across the continent’s sub-regions (East, South, North, West & Central Africa) that can most effectively meet a defined challenge. The three key thematic areas of focus for the challenge: Transparency, Accountability and Natural Resource Management were chosen as a result of the widespread and worsening trends affecting civil society; including increasing restrictions on civic space and attacks on civil society organizations in Africa.
The SIC initiative seeks ideas related to technology, policy, research, or advocacy that addresses a specific challenge and produces long-term sustainable impact on the continent. It encourages organizations across the region to work together and come up with innovative ways to bring about social change. The call will target and facilitate the engagement and participation of youth organizations, CSOs, cooperatives, community or people’s organizations, and social enterprises across the region to find and scale innovative solutions to solve a particular challenge.
The objective of the consultancy is to highlight innovations and success stories from the African continent, relating to advances in the 3 key thematic areas: Transparency, Accountability and Natural Resource Management. Moreover, to highlight CSO’s positive contribution to realizing Africa’s potential, and to document the experiences of activists on the continent so as to create a collection of best practices and lessons learned.
Scope of Work (SoW)
The Consultant will be contracted to work with the Hub Afrique Secretariat to develop and operationalize an effective communications and outreach campaign aimed at creating sustained communication activities throughout the Challenge and after:
- Design and implement a communication and outreach strategy to increase the visibility of of the Challenge based on messaging for target audience and selection of media tools and channels;
- Conceptualize, develop layout, format and design all promotional materials and activities in accordance with the communication and outreach strategy to advertise Challenge products to target audience and media, including posters, web campaign, photo essays, video content, print and social media.
- Conceptualize, plan, organize, coordinate and conduct activities planned for the announcement of shortlisted candidates and the top 5 winners from the continent’s sub-regions;
- Develop content and material, including drafting opinion pieces, blog posts, press releases, and editorials;
- Develop content for emails, tweets, Facebook, Youtube, and online calendars for the continuous promotion of the Challenge;
- Formulate a suitable communication mechanism to facilitate receipt of feedback from applicants.
The Consultant will submit the following as outputs:
- A comprehensive communications and outreach strategy for the Challenge;
- Design layout (for printing/production) of logo, campaign poster, and pamphlet;
- An op-ed contextualising the need for attention to the three thematic areas of Transparency, Accountability and Natural Resource Management;
- Blog post summary that documents the number and types of applications received spotlighting the nature of the work on the continent related to the thematic areas;
- Announcement of shortlisted candidates via the Hub’s online platform outlining key elements that made their applications stand out, as well as next steps. Publish information/photography related to the candidates;
- Grand announcement of top 5 winners of the Challenge for dissemination via the Hub’s online platform;
- In-depth profile of winners and their work, background, motivations via media and/or social media;
- Article on the 5 best innovative ideas across the continent highlighting the impact of the Challenge, success stories, good practices and lessons learned.
To complete the outputs mentioned above, the consultant will be required to:
- Prepare an communications and outreach strategy for the Challenge within one week after the commencement of the consultancy; outlining the work/activities to be undertaken, including implementation plan and timelines;
- Collaborate with key stakeholders in the target regions to collect information, photo and video footage for the development of promotional materials, blogs and other activities.
- 20% on submission and acceptance of the final communications and outreach strategy with implementation plan and timelines.
- 30% on submission and acceptance of report compiling activities undertaken, successes, challenges (potential attempts to scale the top 5 projects to different regions on the continent), results (planned and unplanned), lessons identified and recommendations on how to address those lessons.
- 50% on submission and acceptance of a final report providing updates on developments on each of the piloted projects for publication via the Hub’s online platform to get winners’ insights on the challenges faced and successes achieved. Design layouts and other materials already completed must be attached as final products to these reports.
Profile of Eligible Consultants
Applicants should meet the following criteria:
- An academic degree in the field of public relations, journalism or marketing
- A minimum of three years of professional experience in development communications, public relations, journalism, marketing or a related field in Africa
- Capability and proven experience in developing and executing communication strategies
- Capability and proven experience crafting messages in various formats (press releases, websites, success stories, blog entries, tweets, etc.) targeting a variety of audiences
- Experience working with regional and international donors, and extensive knowledge of CSOs working on civic spaces and civic rights-related issues
- Proven ability to multitask, take initiative, be self-motivated and work effectively under pressure
- Excellent oral, interpersonal, and written skills in both English and French is a must. The ability to communicate in Portugaise, Arabic or Swahili would be an advantage.
- Familiarity with website development and social media platforms is preferred.
Duration of Consultancy and Location
The duration of the Consultancy is scheduled to last a maximum of six (6) months. Scope of work can be conducted remotely with contact with the Hub Afrique Secretariat via electronic communication. Regular face-to-face phone meetings will be required to discuss the requirements, implementation process and other pertinent details for the execution of the Scope of Work. A final face-to-face phone meeting to present and discuss the final report will also be required. Any travel, equipment or materials needed to accomplish this ToR will be covered by the consultant. Any expenses, unless explicitly articulated by the Hub Afrique Coordinator, will be at the expense of the consultant.
Start date: Immediately
Interested applicants are requested to provide a motivational letter and detailed CV based on the Terms of Reference outlined above, with contact details of three current referees, to the Hub Afrique Program Coordinator, Njambi Wagacha, at firstname.lastname@example.org